Don Norman

Don Norman is the director of the newly established (2014) Design Lab at the University of California, San Diego. He is also co-founder of the Nielsen Norman group and an honorary Professor at Tongji University (Shanghai) in their College of Design and Innovation. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. Norman was also part of a select team flown in to investigate the Three Mile Island nuclear accident.