Event
The New Atlas of Digital Art | Immersive Realities
MEET Digital Culture Center, for the fifth con-secutive year, presents an international reflection aimed at promoting and investigating the scenarios of digital creativity, highlighting the potential of immersive creative experiments as possible drivers of cultural, social, and economic innovation.
Through a series of testimonies from European institutions and players, the Atlas will offer an overview of the developments in immersive experiences, creating an extended space for interaction and collective exploration. This includes new perceptual possibilities that encompass all senses, expanding them. Digital technologies and languages today open scenarios of multipresence in artificially created spaces and places, which reproduce situations and interaction possibilities of the real world, but can be extended, augmented, and interconnected, thus creating new expressive possibilities, as well as interaction, communication, learning, and entertainment.
How can the parallel realities created by digital coexist with existing realities? Beyond the frontiers of Virtual Reality, we will delve into an increasingly widespread and pervasive immersiveness, which creates subtle mixtures between the real and the virtual: from Augmented Reality to Extended Reality and Mixed Reality, including the creative potential of Artificial Intelligence.
The Atlas will open a reflection to frame the topic from all its perspectives and share with experts, professionals, and the public, opportunities and possible futures.
The map will draw borders and frontiers of immersive experiences, the languages and the expressive trends that are shaping new ways to make culture, the places and protagonists of immersiveness, the formats and modes of audience engagement. The atlas coordinates that will guide the exploration include: new paradigms and formats, production, market and distribution, curation, new professions, future AI-based scenarios, the Italian scene.
The Atlas is part of the S+T+ARTS in the City project.
Installations and experiences will animate MEET during the two days of the ATLAS, offering the public the opportunity to experiment with and immerse themselves in immersive realities.
Click here to access the Web App
THE PROGRAM
June 20th
9:30 – 10:00 am: Opening and institutional greetings
Maria Grazia Mattei – Founder and President MEET Digital Culture Center – Milano
Patrizia Asproni – Art and Culture sector representative Cda Fondazione Cariplo – Milano
Francesca Caruso – Councillor of Culture – Regione Lombardia
Tommaso Sacchi – Councillor of Culture – Comune di Milano
Massimo Gaudina –European Commission, DG Research and Innovation, Coordinator of the New European Innovation Agenda
10:00 – 10:45 am: Scenarios, languages, trajectories – coordinated by Marta Perego, Journalist, Author and TV Presenter
The Atlas starts with an overview on immersiveness through the voices of protagonists of the European scene, to open reflections on dif- ferent scenarios and new tracks of the cultural change. Starting from the state of the art, we will outline the coordinates that will guide the subse- quent exploration: theories, technologies, languages, content, market.
Chris Salter – Director and Professor, Immersive Arts Space, Zurich University of the Arts
Laetitia Bochud – Direttrice XR4 Europe
Ana Brzezinska – Immersive Curator at Tribeca Festival
Laurent Dondey – Chargé de Mission-Business Development, Grand Palais Immersif
10:45 – 11:00 am: ARTISTIC INTERLUDE: fuse*
11:00 am – 12:45 pm | SESSION 1 – Towards widespread immersiveness – coordinated by Marta Perego, Journalist, Author and TV Presenter
Immersiveness spreads in various directions: from classic cultural places like museums, libraries, cinemas, to newly conceived places ded- icated to immersive experiences. New technologies and languages offer the possibility to reimagine spaces and experiment with new modes of public engagement, where immersiveness comes to life and gives life to new communicative and learning paradigms. This gives rise to the need for original content production, opening new market opportunities and the demand for new professions and skills, starting with curation.
The different places of immersiveness:
Ico Migliore – Studio Migliore+Servetto
Samanta Isaia – Managing Director Museo Egizio Torino
Anaïs Emery – Artistic and general director of Geneva International Film Festival
Luisa Mantovani – Proprietaria e sviluppatrice KunstKraftWerk Leipzig
Sinan Turaman – Exective Designer & Managing Partner / Outdoor Factory & Creativo Milano
What skills for what content for what markets:
Alex Ginés Domenech – Innovation technician Neapolis
Julie Walsh – Curator
Luigi Ferrara – Dean, Centre for Arts, Design and Information Technology
Claudio Prati – Artistic Director of the contemporary dance company and cultural association AiEP , Live Dance Performance Director and Videoartist
Claudio Caciolli – Founder & Creative Director at Bright Festiva
Rocio Trujillo Alba – Generale Manager Fever
12:45 – 13:15: The Italian creative scene, coordinated by METAGATE
Co_Meta Mario Esposito
Holy Club Domenico Fragata
HoloNexia APS Enrico Carmine D. Ciliberti
Kirale Claudio Marcandalli
2:45 – 3:00 pm: ARTISTIC INTERLUDE: Jérémy Griffaud
3:00 – 4:30 pm: SESSION 2 – Immersive design: new experiences – coordinated by Ilaria Bondavalli, Project Manager at Chroniques
The world of creatives is imagining increasingly multisensory, participatory, total immersive realities. Through the eyes of researchers, artists, curators, the new frontiers of XR will be explored: from individual experiences to collective ones, from physical spaces to the metaverse. New possibilities for interactivity and interconnection between the physical and virtual open up astonishing expressive scenarios and story- telling, where digital creatives engage with multisensory narratives and the design of novel user experiences.
Silke Schmidt – Head of XR HUB Bavaria
Fabio Cirifino – Founding member and director of photography Studio Azzurro
Vanessa Bozuffi – Mou Lab Collective, Collettivo artistico
Aurelie Delater – Art-tech project manager
Stefano Paiocchi –Senior Associate Zaha Hadid Architects
Rahim Unlu – NFT Biennial Founding Director
Alejandro Martin – Head of Innovation and EU Projects Espronceda
4:30 – 5:00 pm: The Italian scene: the emerging ones with Sara Tirelli, Artist and Filmaker
Paolo Scoppola – Interactivity
Kamilia Kard e Federica Patti – the Body
Simone Fougnier – FuniLAB – Environment & Production
Emanuele Wiltch Berberio – Cosmogram – Spatial Sound
Francesco D’Abbraccio – Lorem – Narratives
Daniela Cotimbo – Re:Humanism – AI
5:00 – 5:30: EXPERIENCE: Artvocacy and Artification in the Narrative of Italian Excellence curated by {[(etica)estetica]anestetica}, withTRAMA Creative Studio
5.30: Immersive aperitif
7:00 pm: Meet the Media Guru with Jean Michel Jarre
Jean-Michel Jarre has always been a futurist in his field. Throughout his illustrious career, the composer, performer, producer and cultural ambassador has continued to break new ground with his music and his mastery of creative innovation. From his pioneering role in electronic music, to his use of technology and multichannel audio production, to his recent explorations in the realms of VR performance and the metaverse, technology is at the forefront of everything he does.
To participate in #meetjarre follow this link
June 21st
10:30 – 11:00: Summary from the first day – Maria Grazia Mattei with Luigi Ferrara
11:00 – 11:30: The Italian scene – with Sara Tirelli, Artist and Filmaker
11:30 – 12:00: ARTISTIC INTERLUDE with S+T+ARTS: Stanza; Studio Above&Below
12:00 – 13:30: SESSION 3 – Contemporary histories and future scenarios – coordinated by Agnese Pietrobon, Writer and Storylistener
Towards the Total Work through the possibilities of immersive, collective, and interactive storytelling mediated by the use of AI, for real-time widespread immersiveness. The last session will offer the opportunity to explore closely the behind-the-scenes of new immersive productions told by their protagonists: directors, new tech designers, digital creatives, curators. A roundup of successful cases from the perspective of the making of will offer a view on the creative and expressive opportunities that can inspire artists, digital designers, producers, curators.
Emanuela Righi – Producer
Stéphane Foenkinos – Screenwriter and director
Richard Broadbridge – CEO, 4Dviews
Vicente Manzano – Creative Director of eSoul Experiences
Marc Da Costa – Multimedia artist
Chiara Passa – Visual artist
Enzo Lo Re – Co-Founder and Creative Director at Neolithic Evolution
Federico Comella – Social Media Strategist Rai Cinema
13:00 – 13:30 pm: The New Atlas: the map – Jader Giraldi, Zeranta
6:30-8 p.m.: for the MEET the NATURE exhibition, there will be a presentation of ATMOSPHERIC FOREST by Latvian artist Rasa Smite and Raitis Smits. A VR installation that visualizes and translates the relationships between plants and climate into sound, revealing the patterns of interaction that exist between pine emissions and weather conditions.
Installations curated by METAGATE will animate MEET during the two days of ATLAS—and throughout the following weekend—offering the public the opportunity to explore and experience immersive realities, alongside CoMeta, Holy Club, Holonexia, and Kirale.
